Viacom18 clamps down on counterfeit merchandise


In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market, Abdul Rehman Street. Two stores, Shubham Return Gifts and Eliperi Stationery, were found to be selling counterfeit Dora the Explorer products. The stores were raided by a team comprising of Court Receivers of the Honorable Bombay High Court and representatives of Viacom18. The owners of the stores will be summoned to Court to identify the source and locations of the manufacturers of these seized goods.

“We see this as an essential step towards ensuring that our characters are not represented on inferior, unlicensed products – which may pose health and safety risks. We are extremely grateful for the cooperation of the judiciary and the police who have executed the appropriate legal action to protect our intellectual property and to prevent inferior, and potentially dangerous products from being sold to unsuspecting consumers, ” said a spokesperson on behalf of Viacom18.

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