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Viacom18 channels including Colors launch on Sky Glass

Viacom18’s international distribution arm, IndiaCast has announced its plans to extend the reach of its channels – Colors and Colors Rishtey, on Sky UK’s new connected streaming TV, Sky Glass.

ABS Broadcast took on the task of on-boarding the two popular channels.

Govind Shahi, Executive Vice President – Head International Business, IndiaCast Media Distribution said, “We wanted to expand onto Sky Glass, and choosing ABS Broadcast to deliver proved to be a decision which has more than paid off.

“It’s important our channels are accessible across as many platforms as possible, and I am pleased to say that Colors and Colors Rishtey are now available on Sky Glass for our UK audiences.”

The addition of Viacom18’s channels sets ABS Broadcast as the provider with the most launches on Sky Glass.

Sass Jahani, Managing Director, ABS Broadcast added, “We love a challenge at ABS Broadcast, and this was certainly challenging. I am very proud of the teams at ABS, Viacom18 and IndiaCast for getting this service launched with such a fast turnaround, whilst also dealing with the many hurdles along the way.”