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Viacom18 bags Women’s IPL media rights for five years

Viacom18 has won the media rights for the upcoming Women’s IPL tournament for the next five years, starting in March 2023.

The announcement was made by Jay Shah, Secretary, the Board of Control for Cricket in India. He said, “Congratulations @viacom18 for winning the Women’s @IPL media rights. Thank you for your faith in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). This is massive for Women’s Cricket.”

Shah further said, “After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate. It’s a big and decisive step for empowerment of women’s cricket in India, which will ensure participation of women from all ages. A new dawn indeed!”

The rights comprise three categories – linear (TV), digital and combined (TV and digital) – and were sold globally, including India. Viacom18 acquired the rights for a total of Rs. 951 crores.

Last year, Viacom18 bagged the digital rights of the men’s IPL for the subcontinent region and both the TV and digital rights across three global regions – Australia & New Zealand, the UK and South Africa.