Viacom18 has bagged the BCCI’s TV & Digital media rights.
The media giant has acquired the rights from Disney Star, for the next five years.
Viacom18 paid Rs 5966.4 crore (TV & Digital combined) for 88 matches.
Congratulating Viacom18, BCCI Secretary Jay Shah tweeted, “Congratulations @viacom18 ? for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of cricket fans.”
“We are elated about winning the exclusive media rights to BCCI International and Domestic Matches, and excited at the opportunity to serve fans the best of India cricket across both digital and TV,” said Viacom18 Sports CEO Anil Jayaraj. “We would also like to thank the BCCI for conducting a transparent and efficient E-Auction process.”
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“Live sports consumption in India has sharply pivoted towards digital, and winning the global digital rights will help us further fuel this ascendancy,” Jayaraj added. “Additionally, winning the broadcast rights is an extension of our strategy as we will continue to serve quality and affordable content to all viewers as they continue to migrate from linear TV to digital screens. The landmark rights, therefore, come with a great responsibility of enhancing viewers’ experience of Indian cricket like never before.”
The addition of BCCI International and Domestic Cricket includes International Men’s, Women’s matches, and domestic first-class competitions like the Ranji Trophy, Duleep Trophy, Deodhar Trophy, and Syed Mushtaq Ali Trophy, among others and makes Viacom18 the leading sports network in the country. The network’s portfolio includes global sports properties like TATA IPL, TATA WPL, Olympics 2024, SA20, Major League Cricket (MLC), Ultimate Table Tennis (UTT), NBA, Diamond League, World Athletics Championships Budapest 2023, MotoGP, LALIGA, Ligue1, Serie A, BGIS (E-Sports), Abu Dhabi T10, FIFA World Cup Qatar 2022™, and top BWF events.
Sony Sports also lost out in the e-auction, which was held on Thursday.