Viacom18 acquires media rights for FIFA World Cup 2022

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Viacom18 has reportedly outbid rival broadcasters to acquire the FIFA World Cup 2022 media rights, for its upcoming sports channel.

Reports say that Viacom18, the owner of Hindi television service, Colors, has pipped Sony, Star and others to bag the rights.

So far, Viacom18 holds the rights to Nidahas Trophy, Road Safety World Series, La Liga, Series A and Abu Dhabi T10 League. It is also in contention to snatch the IPL 2022 rights from current broadcaster, Star India.

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