Viacom18 has announced the cancellation of the VH1 Supersonic 2021 event due to the coronavirus crisis.
In a note by the company, it said:
Dear #Superfam, it is with a very heavy heart that we must announce that Supersonic 2021 is officially cancelled. The organizers have been closely monitoring the unprecedented situation and keeping the safety measures in account, it has become clear that a large gathering is not feasible in this macro scenario.
Right before the onslaught of the pandemic, which got everyone locked indoors with masks, sanitizers and social distancing norms, Vh1 Supersonic gave music lovers an experience of 3 days of an unparallel musical extravaganza. Dancing to the tunes of Diplo, Illenium, Machine Gun Kelly, DIVINE, and 95+ top artists, festival audiences submerged into the stunning visual and musical experience. The 3-day festival featuring an iconic line-up, ended on an even higher note with the announcement of dates for the festival in 2021.
2020 had other plans and the world came to a sudden standstill. A “crowd gathering” was no longer safe. Consumer Experience & Safety is of utmost priority for the organizers of Vh1 Supersonic which led to the postponement of the 8th edition of Vh1 Supersonic.
For Vh1 Supersonic, the music won’t stop, and it will return with all its glory in a bigger and better avatar in 2022. Speaking about the postponement of Vh1 Supersonic, keeping in mind the safety of artists, festival goers and the behind-the-scene people who make a festival of this scale happen, Mahesh Shetty, Head- Network Sales, Viacom18 said, “Vh1 Supersonic has brought artists and festivalgoers under one roof for many years now, always leaving them with countless memories and unforgettable experiences. Unfortunately, our decision to cancel the festival in 2021 and push it to 2022, has come due to the global uncertainty of the ongoing pandemic. Our primary responsibility is to ensure the safety of our festival goers and taking that into consideration, we have decided to cancel the 2021 edition. In the meantime, we are leaving you all with a promise that we will be back bigger and better in 2022. Stay tuned and see you guys soon.
Nikhil Chinapa, Festival Curator added, “As we were preparing to unite our SuperFam for an electrifying 8th edition of Vh1 Supersonic, we’ve had to stop and take stock of where the world stands with respect to Covid-19. Several countries are going into a second lockdown, international air travel is restricted and there is still no news of when a viable vaccine will be available to the public.
Rather than present a diluted version of the festival we love, which would also put fans at risk, we feel we have no other option but to cancel the 2021 edition. However, Be There, Be Free continues to embody the spirit of the festival and we will look to the future, knowing we have to make up for lost ground and create a larger than life fiesta next time around, at India’s most-loved multi-genre music festival.”