Venus TV faces record fine over ads breach


Media regulator Ofcom has fined Venus TV �35,000 for airing a string of commercials that broke the advertising code.

The channel must also broadcast a statement of Ofcom’s findings.

The ads that breached the code were for products including Golden Bull Kastoori Capsules, Jorge Hane Weight Loss, Pandith astrology, Pundit Maharaj astrology and Roopamrit, a face cream called Roopamrit.

Ofcom said: “In light of the serious and repeated nature of the breaches, and having regard to the Licensee’s representations and Ofcom�۪s Penalty Guidelines, the Committee decided it was appropriate and proportionate in the circumstances to impose a financial penalty.”

Ofcom acted after being alerted by the Advertising Standards Authority to a series of ads on Venus TV that had breached the code between November 2006 to August 2007.

Venus TV is a free-to-air TV channel operated by Venus TV Limited. The channel is broadcast on Sky channel 807.

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