Vatika Naturals goes big with Star Plus for ‘Dopahar’

Raj Baddhan

Senior Editor


Star TV UK has sealed a huge deal with big spenders, Vatika Naturals for its yet to launch new afternoon time band Star Dopahar on Star Plus.

In a first for the broadcaster, Vatika Naturals has grabbed the entire Star Dopahar slot, which kicks off on Monday 3rd April between 12:30 and 14:30. Vatika Naturals will be seen sponsoring all four of the original shows, which include ‘Kya Kasoor Hai Amla Ka?’ at 12:30, ‘Tu Sooraj Mein Saanjh, Piyaji’ at 13:00, ‘Ek Aastha Aisi Bhe’ at 13:30 and ‘Dhhai Kilo Prem’ at 14:00.

The slot in the UK will be known as ‘Vatika Naturals Celebrates Star Dopahar’, giving the network a push in Star Plus’ ‘Nayi Soch’ campaign. Talking about the initiative, Gaurav Jandwani, SVP Star UK, Europe, SA, told , “Star Network is the preferred destination for the UK’s top brands to target the Asian audience. The afternoon time band on Star Plus offers new & original content to appeal to the modern Asian woman of today. Having Vatika Naturals sponsor the afternoon band on Star Plus is an interesting format & a great fit that delivers immense value to the brand Dabur. Star Network would like to take this opportunity to thank our viewers for their support and our clients for their faith in Star Network as UK’s top Asian TV destination for advertisers.”

Rahul Chaudhary, Business Head Europe, Dabur International Limited added, “Vatika Naturals celebrates the South Asian woman of today. Our hair care products help you overcome today’s challenges through products that are specially formulated for the south Asian woman. So associating with Star Plus was a seamless fit as they stand for ‘Nayi Soch’ in their programming. Sponsoring the afternoon band with shows about today’s progressive Asian woman is our way of saying, Vatika Naturals – for the new you.”

Vatika Naturals Celebrates Star Dopahar starts on Monday 3rd April at 12:30.