Varun Dhawan has become one of the rare actors in this generation who has not had a dud at the box office. BizAsiaLive.com reportedly not long ago that the actor had hiked his fee, more so after the release of ‘Judwaa 2’ earlier this year. However, it seems this increase hasn’t really worked for him when it comes to brands.

“At first, brands didn’t take the new price seriously since it was twice as much as his previous fee. Now, a couple of brand teams are having second thoughts on signing him up. Varun’s management is now talking to the actor to quote a right price so that he does not lose out,” said a source, according to Deccan Chronicle.

The actor, who has tried his hand at both drama, thriller and comedy has Shoojit Sircar’s ‘October’ to look forward to.

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