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UTV to launch Bollywood channel in India

UTV Entertainment Television Ltd has confirmed that it will be launching a Bollywood entertainment channel in India, next month.

The channel, which will be known as UTV Stars, will be one of three newly proposed channels from the group. Nikhil Gandhi will be the business head of the channel, while continuing to head ad sales for the network.

UTV CEO, broadcasting MK Anand said, “With Nikhil’s understanding of the youth genre and his very dependable execution skills, we are confident that UTV Stars is in very capable hands.”

UTV Stars is being positioned like Zoom and will target the youth audience. It will also draw in synergies from UTV’s motion pictures business.