UTV Stars (UMP Stars UK), the Bollywood lifestyle
channel from the Disney UTV group is looking at breaking even this fiscal, according to reports.
IndianTelevision reports that the channel, just over a year old, is banking on growth from ad sales, syndication and subscription coupled with strict cost controls to achieve this target.
“We expect to break even in FY’13,” Disney UTV Executive Director, Youth Channels ��� Media Networks Nikhil Gandhi tells IndianTelevision during an interview.
“Currently, ad sales is at about 60-75 per cent (of our total revenue) but going forward we would like to bring it down to 50-55 per cent. With digitisation, we are hopeful that this will change,” Gandhi avers.
The channel is distributed in countries like Australia, UK, Malaysia, Pakistan and Nepal to tap into the Indian diaspora.