Bollywood film channel, UTV Movies foray into the UK market has faced a slight setback over its brand name.
UTV Movies will now be known as UMP Movies (UTV Motion Pictures Movies) due to legalities over the UTV brand, which already sits with an Irish broadcaster in Europe.
In the initial tests, the channel was testing with the “UTV Movies” logo; subsequently it changed to the “UMP Movies” brand. According to sources, the Indian broadcaster is in talks with various parties about its name in the UK market but until it۪s resolved, the channel will be known as UMP Movies.
Prior to this when NDTV Imagine sold its channel to Turner Asia Pacific Ventures, the channel was changed to Imagine Dil Se, whereas India operations continued broadcasting as simply Imagine TV due to copyright issues.UMP Movies launches on Monday on Sky Digital channel 797.