UTV inks deal with Bloomberg for Indian biz channel

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Bloomberg and UTV have announced they will be joining hands to launch a business televsion channel in India.

Bloomberg, a leading player in business news and information, and the promoters of UTV said that they would deliver “unsurpassed real-time business, economic and political news to households across India”.

Beginning next month, UTVi would be known as Bloomberg-UTV.

In addition, the Web site UTVi.com will be re-branded as bloombergutv.com with content from Bloomberg.

An official statement quoted that, “UTVi�۪s local newsgathering, production and distribution expertise would now combine with the deep financial news capabilities and global reach of Bloomberg to broadcast news and information for and about the Indian market.”

“The Bloomberg Television network is excited to be joining forces with UTV in providing a business and financial news channel with remarkable breadth and depth of reporting for the Indian market. We will welcome 30 million households in India to Bloomberg�۪s community of more than 200 million television households, who make up the most affluent and influential audience in the world,�۝ said Andy Lack, CEO, Bloomberg�۪s Multimedia Group, in a prepared statement.

Ronnie Screwvala, Chairman, UTV News Ltd., said, “The addition of 14-15 million television sets every year and a rapid change of preference in favour of premium channels will drive viewership of business news in India. This is where our association with Bloomberg, clearly the world�۪s biggest and most credible business news brand, will create impact for the India market. We are thrilled about this collaboration and believe the audience in India will strongly benefit from the news, analysis and the world�۪s most powerful business analytics tools that Bloomberg brings to bear.”

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