Unilever to rename Fair & Lovely after online petitions

Unilever has bowed down to pressure and confirmed that it will rename skin-lightening cream, Fair & Lovely after it received flak in the wake of the Black Lives Matter movement.

The product sold widely across India, will be removing references to “whitening” or “lightening” from its packaging. It will instead emphasise on “glow, even tone, skin clarity and radiance”.

Sunny Jain, President of Beauty & Personal Care at Unilever, was cited on BBC News saying, “We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty.

“We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this.”

“The brand has never been and is not a bleaching product,” Unilever added.

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