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UMP Movies expands by launching on Freesat

Weeks after its launch on Sky Digital, UMP Movies has expanded its presence in the UK by becoming the first Bollywood film channel to debut on the Freesat platform.

UTV CEO, Broadcasting, MK Anand said, “Post our successful entry in the UK we are pleased to join hands with Freesat to further strengthen our endeavour to reach out to the Bollywood passionate South Asian Diaspora in this market. With our launch on this platform, we now expand our presence by reaching out to over two million Freesat customers, thereby bringing us an unparallel reach in the region among Hindi movie channels.”

Since its launch in the UK in December last year, UMP Movies has overtaken Star Gold as the most watched Bollywood movies channel, according to data from the final week of January 2012.

The channel has had a huge marketing push handled by World Media Connect with activities on billboards, airports, online and radio.

UMP Movies is available on Sky Digital channel 797, on Freesat channel 308 and new digital TV platform, Real Digital.