Umar Kamani to step down as CEO of PrettyLittleThing

Founder and CEO of PrettyLittleThing, Umar Kamani is stepping down after ten years at the helm.

DailyMail reports that the 35-year-old, who setup the fashion brand in 2012, along with his brother Adam has turned the business into an estimated £3.8 billion.

The website has attracted huge celebrity collaborators including Kylie Jenner, Khloe Kardashian, Little Mix, Gemma Owen and Molly-Mae Hague.

Confirming his departure, Kamani told the publication, “After 12 years as CEO and founder of PrettyLittleThing I have made the difficult decision to step down from my position as CEO.

“Twelve amazing years that changed my life and I will be forever grateful for all those memories. I’m at the stage in my life where I need to set myself new challenges and goals and build new brands that hopefully you all love and support as much as you did with this one.

“If you know me, you’ll know Disneyland and all the magic surrounding it has always been one of my biggest inspirations. This is what I wanted to create with PrettyLittleThing, a fairytale-like world where unicorns exist, and anything is possible.

“A place where you come to find confidence and inspiration when it comes to what you wear and how you feel. Whatever success we have achieved is down to you, our loyal customers who have shopped with us, supported us and watched us grow into something beyond what I could have ever dreamed of.”