Recently launched South Asian news channel, UK 44 has been steadily climbing up UK ratings and has narrowly beaten Geo Tez in weekly reach data, according to official BARB numbers for week ending Sunday 26th February.
UK 44 recorded a reach of 155,000 viewers (last week 108,000 viewers). It was UK 44’s best reach data since it subscribed to BARB for official viewing figures.
Geo TV regained the top position in the UK market as the most watched South Asian news service with 209,000 viewers (last week 298,000 viewers), followed by NDTV 24×7 with 208,000 viewers and SAMAA TV with 201,000 viewers. In fourth was Dunya News and Aaj Tak with 158,000 viewers, then UK 44 and Geo Tez next with 150,000 viewers.
The bottom three channels this week were ABP News with 105,000 viewers, Times Now with 57,000 viewers and News18 with 38,000 viewers.