The gap between the top two South Asian channels in the UK has narrowed down to just over 100k viewers, according to official data from BARB for week ending 27th April 2016.
Star Plus registered a weekly reach of 971,000 viewers (last week 922,000 viewers), while UMP Movies was close behind with 837,000 viewers (last week 620,000 viewers). The two channels were just 134,000 viewers apart. UMP Movies has benefitted from big movie titles during this week. Star Plus’ ‘Yeh Hai Mohabbatein’ ruled with 242,000 viewers on Monday and ‘Diya Aur Baati Hum’ on Thursday with 226,000 viewers. Rishtey was a distant third with 656,000 viewers (last week 597,000 viewers), Star Gold with 559,000 viewers (last week 554,000 viewers), Colors with 545,000 viewers (last week 521,000 viewers) and Hum TV with 521,000 viewers (last week 484,000 viewers).
The next tier consisted of Zing with 504,000 viewers (last week 542,000 viewers), &TV with 455,000 viewers (last week 418,000 viewers), Prime TV with 375,000 viewers (last week Life Ok with 348,000 viewers (last week 355,000 viewers), Geo TV with 287,000 viewers (last week 377,000 viewers).
The bottom tier consisted of Brit Asia TV with 278,000 viewers, Akaal Channel with 211,000 viewers, Sikh Channel with 197,000 viewers, PTC Punjabi with 193,000 viewers, Venus TV with 176,000 viewers, PTV Global with 164,000 viewers and TV 99 with 103,000 viewers.
ARY News continued to lead in the South Asian news genre with 490,000 viewers (last week 493,000 viewers), followed by Geo News with 360,000 viewers and SAMAA TV with 281,000 viewers. The next lot consisted of Dunya TV with 252,000 viewers, Geo Tez with 180,000 viewers, NDTV 24×7 with 175,000 viewers, Aaj Tak with 144,000 viewers, ABP News with 141,000 viewers. Times Now debuted with 39,000 viewers, while News18 slumped to just 16,000 viewers.