Star Plus was by far the UK’s most watched Asian television channel but its reach fell considerably, according to official data from BARB for week ending Sunday 19th March.
Star Plus’ reach slid from 929,000 viewers last week to 788,000 viewers. It was on of the lowest weekly reach numbers posted by the channel. However, if its some reprieve, most channels witnessed a decline in viewership and it was No.1 by a large margin. &TV delivered 482,000 viewers, followed by Star Gold and Sony SAB TV with 481,000 viewers and Rishtey Cineplex next with 479,000 viewers.
The next tier consisted of Zing with 385,000 viewers, Colors with 369,000 viewers, Hum TV with 351,000 viewers, Life OK with 319,000 viewers, B4U Music with 312,000 viewers and Rishtey with 287,000 viewers.
The bottom tier consisted of Prime TV with 277,000 viewers, followed by PTC Punjabi with 186,000 viewers, Geo TV with 182,000 viewers, Star Utsav with 165,000 viewers, PTV Global with 150,000 viewers, Akaal Channel with 114,000 viewers, Venus TV with 113,000 viewers, ATN Bangla with 100,000 viewers and A Plus with 45,000 viewers.
Samaa TV returned to No.1 in the South Asian news genre with 249,000 viewers (last week 284,000 viewers), followed by Geo News with 205,000 viewers, Geo Tez and Dunya News with 177,000 viewers and NDTV 24×7 with 165,000 viewers. ABP News was next with 126,000 viewers, followed by Aaj Tak with 121,000 viewers, UK 44 with 92,000 viewers, News18 with 69,000 viewers and Times Now with 41,000 viewers.