UK TV Reach: Star Plus crashes to 500k

Star Plus felt the heat from rival channels, combined with the summer holidays, to register its lowest ever weekly reach in latest data from BARB for week ending Sunday 20th August.

Down considerably from its hey day reach of over 1 million viewers per week, Star Plus’ latest reach stood at 517,000 viewers (last week 622,000 viewers). Star Plus wasn’t the only one to fall drastically, with other broadcasters also feeling the pinch. Colors recorded 408,000 viewers, Rishtey with 340,000 viewers, Hum TV with 323,000 viewers, Life OK with 239,000 viewers, Sony Entertainment Television with 227,000 viewers, Sony SAB TV with 225,000 viewers, &TV with 214,000 viewers, Zing with 209,000 viewers, Geo TV with 202,000 viewers, PTV Global with 200,000 viewers, B4U Music with 193,000 viewers, ZEE TV with 180,000 viewers, Geo Kahani with 178,000 viewers, Venus TV with 177,000 viewers and PTC Punjabi with 133,000 viewers.

The bottom tier consisted of Star Utsav with 102,000 viewers, ATN Bangla with 78,000 viewers, Brit Asia TV with 76,000 viewers, Urdu 1 Europe with 72,000 viewers, Akaal Channel and Sony Mix with 65,000 viewers, ZEE Punjabi with 64,000 viewers, MTV Beats with 60,000 viewers and A Plus Europe with 41,000 viewers.