UK TV Reach: Sony Mix beats B4U Music for first time

Sony Mix has beaten market leader B4U Music for the first time in the music genre, according to official BARB data for week ending Sunday 25th November.

Rankings of UK Asian Music channels (weekly reach)
Week ending Sunday 25th November 2018

1. Sony Mix – 147,000 viewers
2. B4U Music – 126,000 viewers
3. BritAsia TV – 100,000 viewers
4. MTV Beats – 78,000 viewers

Sony Mix has been a surprise attraction for Sony Pictures Networks. Despite no marketing, the channel has proved a success in UK ratings with its mix of music playlist shows and re-run of music based shows from sister channel, Sony TV.

During this week, the channel’s biggest attractions were ‘Mix Adaa’ on Friday at 19:00 with 10,700 viewers, followed by ‘Mix Dil Se’ on Saturday at 06:00 with 10,100 viewers and ‘Mix Melody’ on Friday with 8,500 viewers.