With flagship entertainment channel, Sony Entertainment Television crossing the 500,000 mark for the first time, sister channel, Sony MAX was also on the verge of delivering record ratings, according to weekly reach data from BARB for week ending Sunday 8th July 2018.

Sony MAX registered a reach of 454,000 viewers (up from 318,000 viewers). The channel’s reach surged owing to its coverage of Pakistan V Zimbabwe cricket. The match was watched by 32,000 viewers on Monday, while on Sunday it scored 28,000 viewers. The tri-series took away seven of the Top 10 most watched slots on the channel.

Sony MAX’s biggest movie of the week was ‘Sarbjit’ starring Aishwarya Rai Bachchan, which garnered 10,000 viewers on Wednesday.

Others in the pecking order included Star Gold with 371,000 viewers, ZEE Cinema with 290,000 viewers, Rishtey Cineplex with 238,000 viewers and B4U Movies with 196,000 viewers.