Backed with cricket and blockbuster movies, Sony MAX surged to its largest ever weekly reach in the UK, according to official BARB data for week ending Sunday 29th October.
Not only was Sony MAX the most watched Bollywood film channel in the UK, it also came second to Star Plus in overall UK ratings during this week. Star Plus’ ratings continued to remain a distant leader with 744,000 viewers (last week 763,000 viewers), followed by Sony MAX with 568,000 viewers, &TV with 418,000 viewers, Colors with 363,000 viewers, Star Bharat with 353,000 viewers, Sony SAB TV with 349,000 viewers, Sony Entertainment Television with 343,000 viewers, Hum TV with 337,000 viewers, Zing with 297,000 viewers, PTC Punjabi with 258,000 viewers and Rishtey with 237,000 viewers.
Other in the pecking order consisted of ZEE TV with 193,000 viewers, Hum Masala with 189,000 viewers, Geo TV with 152,000 viewers, Prime TV with 146,000 viewers, Akaal Channel with 144,000 viewers, Star Utsav with 126,000 viewers, PTV Global with 124,000 viewers, ATN Bangla with 120,000 viewers, Venus TV with 107,000 viewers, Geo Kahani with 83,000 viewers, ZEE Punjabi with 77,000 viewers, Urdu 1 Europe with 37,000 viewers and A Plus Europe with 24,000 viewers.
Sony MAX thrashed all rivals in the Bollywood movie genre with 568,000 viewers, followed by Rishtey Cineplex with 501,000 viewers, Star Gold with 451,000 viewers, B4U Movies with 301,000 viewers and ZEE Cinema with 297,000 viewers.
B4U Music annihilated its rivals with 353,000 viewers, followed by Brit Asia TV with 119,000 viewers, Sony Mix with 63,000 viewers and MTV Beats with 56,000 viewers.
NDTV 24×7 emerged as the No.1 South Asian news channel in UK ratings with 219,000 viewers, followed by Geo News with 217,000 viewers, ABP News with 201,000 viewers, New Vision TV with 175,000 viewers, Aaj Tak with 173,000 viewers and Samaa TV with 127,000 viewers. The next batch consisted of Dunya News with 110,000 viewers, UK 44 with 55,000 viewers, News18 with 36,000 viewers and Times Now with 33,000 viewers.