UK TV Ratings: Hum TV surges on Sunday; dominates Urdu genre
'Ek Jhooti Kahani' on Hum TV
Hum TV emerged as the leading Urdu broadcaster in UK Asian TV ratings on Sunday, according to exclusive data obtained by BizAsiaLive.com.
Hum TV delivered 0.13% with ‘Ek Jhooti Kahani’ pulling in over 20,000 viewers and new show ‘Laadli’ was watched by 7,000 viewers.
Utsav Plus was top Asian TV broadcaster overall with a share of 0.16%. Its top shows were ‘Yeh Rishta Kya Kehlata Hai’ with 30,000 viewers, ‘Anupamaa’ and ‘AAA’ were watched by 28,000 viewers.
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27 January 2026
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