Star Life Ok has come up trumps in the first official UK data supplied by BARB for weekending 3rd June.
The channel is now officially the second most watched Hindi entertainment channel in UK, after the network’s flagship channel, Star Plus.
Star Life Ok’s first official data shows a weekly reach of 529,000, that’s more than a resurgent Zing, which delivered an impressive 510,000. However, it was lower than ARY News with 556,000. The Urdu news service was slightly down from last week but still managing superbly well.
Star Life Ok replaced Star One in the UK late last month. It’s local sales are being handled by World Media Connect, who have successfully managed Imagine Dil Se previously, which continues to do well in the ratings despite re-run shows.
Star Plus and UMP Movies led the way. The former touched a weekly reach of 1,099,000, however the big surprise came with UMP Movies, which has touched an all-time high with 966,000.
Sony SAB TV remained at the bottom of the pile but definitely showing an upward trend. The channel’s weekly reach stood at 211,000.