ZEE’s music and lifestyle channel, Zing has suffered yet another blow this week in the UK ratings – falling below Sahara One for the first time.
Recently, Zing has failed to touch the weekly reach heights of 500k it was experiencing earlier in the year. The channel’s average recently has been around 350k. According to official data from BARB for week ending Sunday 9th September, Zing attracted a weekly reach of 325,000.
Meanwhile, Sahara One’s reach was up by 90,000 from last week to 341,000 this week mainly down to the heavily promoted ‘SurKshetra’ launch. It was just behind Star Life Ok, which managed to garner 396,000.
Star Plus managed to hold on to the top position with 1,099 -a slight drop from last week’s 1,138. UMP Movies was second with 762,000. Star Gold was in third with 619,000.
In the bottom tier, Sunrise TV delivered with 329,000, UMP Stars was up by a margin with 263,000 and Sony SAB TV was next with 218,000.
In the news genre, Al Jazeera English led the category with 513,000, followed with ARY News with a reach of 358,000.