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UK Ratings: PSL 2018 gives Hum Masala biggest reach

Hum Masala has witnessed a boost in its weekly reach on the back of success from the ongoing Pakistan Super League.

In promotional material shared by Hum Masala and figures published by BARB, Hum Masala scored its biggest ever weekly reach data – coming second to Star Plus in week ending 4th March 2018.

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The channel’s reach was up from 228,000 viewers during week ending 25th February, to 302,000 viewers for week ending 4th March 2018. The channel has had viewers flocking to the channel, not only for its cricket coverage but also its regular cookery shows.

In comparison, Prime TV’s weekly reach stood at 227,000 viewers and 261,000 viewers respectively.

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