UK Ratings: Pitaara rejoices after successful first month on-air


The world’s first all-Punjabi movie channel, Pitaara is rejoicing with a good-set of audience figures for the first month of its launch in the UK.

The channel, handled by World Media Connect in the UK, launched on the Sky platform on Monday 22nd March 2021. Since then, the channel has slowly climbed up the popularity charts. As well as impressive weekly reach numbers, Pitaara is also faring well in daily overnights, with some days Pitaara ranking at No.2, behind Utsav Plus.

Looking closely at the weekly reach numbers for Pitaara, the channel’s rise is evident, with a peak reach during week ending 16th May 2021. It was movie ‘Sardar Mohammad’ which clocked up over 60,000 viewers that week. ‘Ardab Mutiyaran’ on Sunday 23rd May also gave the channel a huge victory over its rivals with a huge 60,000 viewers tuning in for the film.

Week ending: Sunday 28th March

Week ending: Sunday 4th April

Week ending: Sunday 11th April

Week ending: Sunday 18th April

Week ending: Sunday 25th April

Week ending: Sunday 2nd May

Week ending: Sunday 9th May

Week ending: Sunday 16th May

Week ending: Sunday 23rd May

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