UK Ratings: Pitaara rejoices after successful first month on-air

The world’s first all-Punjabi movie channel, Pitaara is rejoicing with a good-set of audience figures for the first month of its launch in the UK.

The channel, handled by World Media Connect in the UK, launched on the Sky platform on Monday 22nd March 2021. Since then, the channel has slowly climbed up the popularity charts. As well as impressive weekly reach numbers, Pitaara is also faring well in daily overnights, with some days Pitaara ranking at No.2, behind Utsav Plus.

Looking closely at the weekly reach numbers for Pitaara, the channel’s rise is evident, with a peak reach during week ending 16th May 2021. It was movie ‘Sardar Mohammad’ which clocked up over 60,000 viewers that week. ‘Ardab Mutiyaran’ on Sunday 23rd May also gave the channel a huge victory over its rivals with a huge 60,000 viewers tuning in for the film.

Week ending: Sunday 28th March
68,000

Week ending: Sunday 4th April
71,000

Week ending: Sunday 11th April
82,000

Week ending: Sunday 18th April
93,000

Week ending: Sunday 25th April
122,000

Week ending: Sunday 2nd May
105,000

Week ending: Sunday 9th May
65,000

Week ending: Sunday 16th May
172,000

Week ending: Sunday 23rd May
148,000