UK ratings: Life Ok’s reach slumps to below 300k

While Star Plus remains the clear leader at No.1 as the UK’s most watched Asian channel, sister channel, Life Ok slumped to one of its lowest weekly reaches in latest UK ratings for week ending 6th December 2015.

Star Plus registered a weekly reach 966,000 viewers (last week 903,000 viewers), followed by UMP Movies with 733,000 viewers (last week 778,000 viewers) and Colors, Rishtey and &TV fought for No.3. It was Rishtey, which clinched it with 654,000 viewers (last week 708,000 viewers) and Colors in fourth with 653,000 viewers (last week 705,000 viewers). &TV had to settle for No.5 with 644,000 viewers (last week 751,000 viewers). Zing was not too far behind with 584,000 viewers (last week 590,000).

The next tier consisted of Hum TV with 539,000 viewers, Star Gold with 512,000 viewers, SAB TV with 419,000 viewers and Geo TV with 298,000 viewers. Life Ok lost 153,000 viewers from last week and slumped to just 280,000 viewers. The channel has recently launched a slew of new shows, which have performed averagely. Life Ok registers an average of around 400,000 viewers on a typical week.

The bottom tier consisted of Venus TV with 268,000 viewers, Prime TV with 241,000 viewers, Brit Asia TV with 229,000 viewers, DM Global with 210,000 viewers, PTV Global with 203,000 viewers, Sikh Channel with 158,000 viewers, TV99 with 73,000 viewers and Akaal Channel with 65,000 viewers.

ARY News remained the most watched South Asian news channel in the UK with 473,000 viewers (last week 509,000 viewers), followed by Geo News with 325,000 viewers and Geo Tez with 298,000 viewers. The next tier consisted of SAMAA TV with 222,000 viewers, Aaj Tak with 202,000 viewers, Dunya TV with 180,000 viewers, NDTV 24×7 with 177,000 viewers, ABP News with 154,000 viewers and News18 India with 76,000 viewers.