With competition growing in the UK Asian TV market, its important television channels have enough stickiness to their shows to bring back viewers on a regular basis. One such show is the recently launched ‘Jiji Maa’ in the 19:30 slot on Star Bharat.

The show, which launched on Monday 9th October has regularly trumped rivals in the 19:30 slot (excluding sister station, Star Plus). ‘Jiji Maa’ launched with 17,800 viewers – pushing out all other shows on the channel. It has even managed to beat channel driver ‘Savdhaan India’ at 22:00.

Since its launch, ‘Jiji Maa’ has been averaging with 15,000 viewers – only being beaten in the ratings once since its launch by its other sister shows on Star Bharat. The show is proving to be a favourite amongst audiences on the channel. It remains to be seen if it become the ‘mother’ (Maa) of all shows!

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.