UK Ratings: Iqra TV makes decent start
Iqra TV has become the first Islamic channel to officially report BARB data and from its initial numbers, its performing decently well.
The channel joined the BARB system at the beginning of April. Going by the first three weeks of the channel’s official data, Iqra TV has delivered a weekly reach of 62,000 viewers (week ending 8th April), 110,000 viewers (week ending 15th April) and 87,000 viewers (week ending 22nd April). The channel currently stands above the likes of Akaal Channel, PTC Punjabi, Geo Kahani, NTV Europe, ATN Bangla, Living Foodz, ARY Family, Urdu1 Europe amongst many others.
Despite its niche appeal and targeted audience, Iqra TV could pave the way for other Islamic channels to join BARB, to further shrink the mainstream advertising pie.
Keep it with BizAsiaLive.com for more.