UK ratings: DM Global smashes through 400k reach

While the big networks continued to perform well during Christmas week, it was an independent channel like DM Global that delivered record numbers and beating the likes of Life Ok, Geo Network, Brit Asia TV and Lamhe.

The Manchester-based channel registered a weekly reach of an impressive 413,000 viewers (week ending 28th December) – beating Life Ok (393,000) Lamhe (373,000), PTV Global (297,000), Brit Asia TV (214,000), PTC Punjabi (203,000) and Sikh Channel (191,000). The channel has steadily been climbing up official ratings supplied by BARB with its blockbuster movie line-up and locally produced live shows. It remains to be seen if DM Global can retain its position as the most watched local Asian channel without backing of any major group like its rivals.

However, Star Plus retained leadership with a dazzling 1,196,000 viewers, followed by Colors with 878,000 viewers and UMP Movies right behind with 841,000 viewers. Rishtey took fourth place with 651,000 viewers, followed by Zing with 546,000 viewers, Star Gold with 536,000 viewers and Hum TV Europe with 497,000 viewers and SAB TV with 454,000 viewers.

ARY News continued to lead in the South Asian news genre with a record 637,000 viewers, followed by Geo News with 399,000 viewers, SAMAA TV with 340,000 viewers, Geo Tez with 339,000 viewers, ABP News with 229,000 viewers, NDTV 24×7 with 224,000 viewers, Aaj Tak with 195,000 viewers and News18 India with 98,000 viewers.