In the first lot of consolidated data for Colors since it went free-to-air earlier this month, the channel has taken fourth place in the rankings, according to BARB.
Colors had a weekly reach of 618,000 for the first week of it being free – week ending Sunday 8th September. Star Plus remained on top of the UK ratings with 1,087,000 viewers, while UMP Movies (859,000) and sister channel Rishtey (703,000) remained inside the top three.
In fifth place was Star Gold with 525,000, Zing next with 516,000, Star Life Ok in seventh with 448,000 and Sony SAB TV with 472,000 viewers.
The news genre saw Al Jazeera English lead the ratings with 1,020,000 viewers, Aaj Tak next with 343,000 and newcomer Geo News in third with 284,000 while rival ARY News slipped to fourth with 247,000. News18 India continued to disappoint with just 13,000 viewers.