UK ratings: ARY World’s ‘Jeeto Pakistan’ gamble pays off

ARY World’s late decision to launch the Ramadan edition of its gameshow ‘Jeeto Pakistan’ in the 21:05 slot (UK) seems to have paid off, according to exclusive data obtained by BizAsiaLive.com .

Following in the footsteps of ‘Geo Khelo Pakistan’ on Geo TV, which has proved a tremendous success for the channel in the UK, ARY World is extending its Ramadan transmission with ‘Jeeto Pakistan’. The No.1 gameshow on Pakistan television made its launch in the UK on Saturday (10th June) – half way through the Ramdan month. Up until now, ARY World has been broadcasting ‘Shan-e-Ramdan’ between 19:00 – 21:00. However, with the channel introducing ‘Jeeto Pakistan’, the channel is hoping to go head-to-head with other Pakistani rivals with its longer Ramdan transmission.

‘Jeeto Pakistan’ has previously aired on ARY Digital in the UK but as the channel doesn’t currently exist in the UK, the broadcaster has been shuffling ARY World’s programming line-up to accommodate ARY Digital’s Ramadan shows without disrupting the news output too much.

In its first outing, ‘Jeeto Pakistan’ at 21:00 attracted 24,400 viewers – making it the most watched show on the channel. The ‘Shan-e-Ramdan’ at 19:05 could only pull in 4,300 viewers over its two-hour transmission. Geo TV was the biggest winner on the night with ‘Geo Khelo Pakistan’ at 21:15 did well with 41,300 viewers, followed by ‘Dil Dil Pakistan’ at 16:00 with 14,600 viewers.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.