Filling in key positions, B4U Network has made two senior appointments in India and the overseas market. Alkesh Kanani will now be Business Head of India operations, while Sanjay Agarwal has been appointed as Chief Financial Officer for B4U Network globally.

Kanani brings in wide experience in cable and satellite industry. In his earlier assignment, Kanani was with audio engineering company Dolby Laboratories Inc. handling business development.

Agrawal was formerly with Zee Network as Senior Vice President-Finance. As CFO for B4U Network globally, he will now be based in the UK.

Commenting on the new appointments, Sunil Rohra, Global CEO, B4U Network, said, “We are delighted with the recent appointments within our organisation. The experience and knowledge they possess will go a long way in achieving the goals B4U Network has set and also strengthen our position as a leading entertainment television network in the globe.”

Meanwhile, the strategy to increase its market share and revenues has been given a boost with Bala Iyer, Vice President, B4U Network Europe, now given the additional responsibilities of overlooking sales in the UAE and US.