Two seperate adverts broadcast on ZEE TV, Bangla TV and MATV have been rapped by the Advertising Standards Authority.
An advert by Dr Kabra shown on Bangla TV was called into question by the advertising watchdog after making misleading health claims that a ‘Dr’ Kabra was able to treat skin conditions, namely leucoderma, eczema, psoriasis or other allergies though homeopathic remedies.
Bangla TV was found to be in breach of the broadcasting code and was told the ad must not be shown again in its present form and that the product should not be advertised without adequate substantiation for the claims made for it.
The authority also were concerned about the same error resurfacing; “We noted we had already reminded Bangla TV of their responsibility to ensure that transmitted advertisements complied with the Code. We were extremely concerned that Bangla TV had broadcast an ad that breached the same rules as those cited in other adjudications against them.”
Another “controversial” advert that was shown on ZEE TV and MATV was slammed by the authority. The campaign by Global Sky Shop presenting a special product, Global Zodiac Rings and Pendents was deemed to have contained certain claims without any sufficient support.
The ad claimed the pendants had ‘amazing powers’ and that the ‘Gems have a great influence on the mind, body and soul of a human who wears them. They can help in controlling your anger, reducing your stress, increasing your confidence and it also enhances your decision making abilities.’
The advert was rapped as the channels displayed a scrolling caption with “These products are for entertainment purposes only”, which the authority considered that such a high price (90) was not a price that consumers would be likely to pay for something that was merely “for entertainment”.
The body concluded that the ad must not be shown again in its present form and that the product should not be advertised without adequate substantiation for the claims made for it.
Incidentally the advert also ran heavily on other channels but this was not picked upon by the ASA.