Twitter launches first-ever Rajinikanth emoji for ‘Kaala’

In an innovative way to promote Rajinikanth’s upcoming film ‘Kaala’, Twitter India has launched an emoji of the legendary actor.

Starting on the day of the trailer launch, 24th May, people in India and across the world can join the conversation around the film by simply Tweeting with #Kaala, #காலா, #కాలా and #कालाकरिकालन to use the specially designed emoji curated by Twitter. The emoji appears next to the hashtag in the Tweet and is inspired by Rajinikanth’s character from ‘Kaala’. The emoji will be active until after the movie launch, till 10th June.

Announcing the launch, S Vinod, Executive Producer & COO of Wunderbar Films Private Limited, says, “Rajinikanth is India’s biggest megastar and we are very excited about the launch of the emoji. We’re thankful to Twitter for this vibrant emoji that we’re sure his fans will absolutely love.”

According to Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, “Everyday, we see how Twitter is changing the way fans interact with film stars. Over the past few years, the South Indian film industry has really grown on Twitter and emerged at the forefront of global conversations. Garnering over 2 Million Tweets even before the launch of the movie, #Kaala has already become one of the most talked about films on Twitter. We are thrilled to partner with Wunderbar Films for Kaala and delight fans in anticipation of the movie release with a special emoji inspired by Rajinikanth. We look forward to partnering with films across India and enhance the #OnlyOnTwitter experience for everyone.”