&TV has announced the launch of its new fiction ‘Gudiya Humari Sabhi Pe Bhari’.

Set in the backdrop of Madhya Pradesh, the story will take the viewers through the fascinating journey of Gudiya, intertwining the raw appeal of the region in its dialect, depiction, characters, way of life and overall narrative and introduce a new face – Sarika Bahroliya, a native of Gwalior, who will be essaying the role of Gudiya along with well-known television actor Sarrtaj Gill portraying the role of Muddu.

Co-written by eminent writers, Ravi Mahashabde and Samta Sagar, ‘Gudiya Humari Sabhi Pe Bhari’ is a slice of the life story of Gudiya, the youngest daughter of Radhe (portrayed by Ravi Mahashabde) and Sarla (portrayed by Samta Sagar), having her own unique quips and quirks to life and situations. Most often Gudiya lands up in unusual situations but then her upbeat attitude and unique approach snap her out of it. Gudiya embodies a girl who isn’t restricted by her current reality or any societal norms. Giving us a peek into Gudiya’s ‘all’s well’ world, the show sets a light-hearted and humorous tone while depicting her simple yet unbridled approach towards life.

Commenting on bringing in a fresh concept to &TV’s bouquet of shows Vishnu Shankar, Business Head &TV said, “Rarely do we come across a character so authentic, relatable and astounding. Gudiya’s perspective is so unique and different from others that it often confounds people around her. But it is this very unique point of view that will amuse viewers and get them to reconsider their own way of thinking. It has been our constant endeavour to present characters that resonate with our viewers and become a part of their daily lives by giving them a moment of joviality and happiness. And Gudiya does just that. Gudiya Humari Sabhi Pe Bhari’s homegrown and light-hearted narrative will make for wholesome family entertainment, connecting the audience on an emotional level besides bringing a smile to everyone’s face.”

Talking about the unique ‘slice of life’ story with a rustic local flavour of Madhya Pradesh, Shariq Patel, CEO, Essel Vision Productions Ltd said, “The story of Gudiya is that of an ordinary girl with an extraordinary outlook towards life. Gudiya isn’t your regular girl; right from her unusual comebacks to her unpretentious demeanour, she is a bag full of surprises. Bringing the authenticity of the local flavour and rustic cultural elements to the storyline we wanted to keep the narrative very simple yet extremely relatable and engaging. We went all-out to find a face among the commoners anchoring traditional ethos, the raw appeal of the region and way of life. For the role of Gudiya and other characters, we have done extensive casting workshops in the grassroots across MP and UP to get talent who fit the roles perfectly. Our show, Gudiya Humari Sabhi Pe Bhari will be a breath of fresh air between the current clutter of heavy dramas on Indian television and we are confident that our Gudiya will strike the right chords with our viewers through her upbeat attitude and atypical approach to life.”

Talking about her debut, Sarika Bahroliya said, “Bagging the role of Gudiya is a dream come true for me. I never thought that I will be seeing myself on the silver screen one day. I couldn’t have asked for a better start to my television journey than with a character like Gudiya who is so simple, yet so unique. This character is extremely special to me not because it is my first on television but because I relate to Gudiya in more ways than one. Gudiya Humari Sabhi Pe Bhari is the story of a cheery young girl who can find her own happy bits in every situation. She isn’t restricted by her current reality or any societal norms. She never hesitates to speak her mind irrespective of how people might perceive it. The way she moulds the harshest situations into lighter moments sets her apart and will win the hearts of the viewers.”

Talking about his character of Muddu, Sarrtaj Gill said, “Muddu is a young village simpleton who assists his father in a local grocery shop. Although he appears to be tough from outside, he is soft-hearted and extremely passionate about wrestling, an interest that he couldn’t pursue due to pressing issues at home. All his life, he has dreamt of being married to a girl who resembles Madhuri Dixit, but his dreams come crashing down when he ends up marrying Gudiya, much to his dismay. Unlike other roles I have played on television, Muddu’s character was a refreshing change but came with few challenges. The character of Muddu has a peculiar rawness and a non-glamorous look which enthused me towards the role, and I hope the viewers would love seeing this different version of me.”

‘Gudiya Humari Sabhi Pe Bhari’ will launch on Tuesday 27th August at 21:30 on &TV India. In the UK, the show will air on ZEE TV, a telecast slot is yet to be confirmed.

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