ZEE Network UK has started a city by city marketing push of its second entertainment channel, &TV.
The “Hello” campaign is using artwork of its most popular show ‘Bhabhi Ji Ghar Par Hain’ in creatives on buses in various cities. The innovative campaign gives each city a warm “Hello”. Viewers who spot the new bus ads are being urged to send a photo of the bus to win a prize before mid-March. &TV UK’s Facebook page reads: “Spot the Bhabhiji Ghar Par Hai #bus in your area, click your picture with it,send us using #BGPHINUK and stand a chance to win t-shirt signed by Shah Rukh Khan. Send us your entries in the comment section below by 18th March.”
This is the latest campaign to boost &TV UK, which has a regular weekly reach of over 500,000 viewers.
See the creatives below.