TV network refuses to promote upcoming movie

Call it competition or whatever else – seems STAR UK has refused to run any commercial of the forthcoming (rather obscure) Bollywood film ‘Kaafila’ (releasing on 10th August) if it carries the logo of its arch rival, ZEE. (ZEE holds the worldwide distribution rights of ‘Kaafila’.)

With a tame looking ‘Chak Dey India’ out on the same day as ‘Kaafila’ and ZEE staying away from the Yashraj title (thanks to an old unresolved dispute between the two), it might make supreme sense for ZEE to go heavy on ‘Kaafila’. But given the fact that it’s a small Sunny Deol-starrer with a host of newcomers, it may not, on second thoughts!