&TV to launch reality show ‘Love Me India – Kids’ this month

&TV is set to launch its new music reality show ‘Love Me India – Kids’ this month.

The show, produced by Essel Vision, will find India’s next singing superstar among kids aged from 5 to 15 years. Nurturing and supporting them all the way as judges in this competitive journey, will be three power packed judges – Punjabi pop sensation Guru Randhawa, the multi-talented singer, composer and actor, Himesh Reshammiya and the soulful and elegant Neha Bhasin.

Speaking about the new show, Vishnu Shankar, Business Head, &TV said, “At &TV, we have always believed in encouraging the growth of new and original properties which makes for fresh and engaging content. Reality shows have great power to bring participants and judges alike closer to the viewers. Love Me India goes one step further by providing real-time interaction through its live format. The power to pick the final contestants is handed over to the audience, who will play an integral role in deciding their fate as a singer.”

‘Love Me India’ goes on-air on Saturday 22nd September at 20:00.