&TV HD makes official launch on Sky
&TV has become the first free-to-air High Definition (HD) South Asian channel to launch in the UK.
The channel owned by ZEE Network, will be exclusively carried on the Sky platform. &TV HD will automatically be available to viewers on channel 795 for those with a Sky HD box. The standard version will shift to channel 853. However, viewers without a HD box will continue receiving the standard version, with the HD version sitting on channel 853.
The timing of &TV HD could not have been better, as the channel continues to grow in ratings. Last week, ‘Badii Devrani’ pulled in the biggest rating beating the likes of Star Plus and Colors with around 100,000 viewers.
BizAsia first reported exclusively that &TV HD will be launching and has been testing for over a month. It will now join Star Plus HD as the only other Asian HD channel in the UK. However, Star Plus HD is only available as part of a Sky subscription.
Commenting on the initiative, Neeraj Dhingra, ZEE Network Europe CEO said, ���as a pioneering network we pride ourselves in providing excellent entertainment and we will continue to go all out in doing this in the most innovative way. &TV is unique in the market with its top quality shows and now this will be enhanced with the HD offering. The wait is over for people wanting a world class HD channel that is available for free in the Asian market. Being in line with giving extra to the viewers, &TV HD is now the one-stop for full South Asian entertainment with a high definition experience. It’s a part of the strategy where we want to engage and connect with the South Asian viewers and provide them a fantastic viewing experience like no one else.�
Derived from the conjunction ��&�۪, the channel stands for binding people, ideologies and philosophies. Representing excellence the channel mirrors the thinking and values of an evolved India with the shows having a contemporary touch, depicting the progressiveness in the mind-set of the viewers with a twist. &TVHD will further grow on the remit of the channel and celebrate the spirit of living with full vibrancy.
