&TV celebrates big Valentines weekend ratings
Popular channel, &TV HD has been celebrating the success in UK ratings over Valentines Day weekend.
As reported on BizAsiaLive.com earlier, the channel clocked up a total reach of 452,880 viewers with a strong line up of all time favourite romantic movies for an extended valentine�۪s day celebration. Its successful ratings were led by movie ‘Dil Dhadakne Do’, which premiered first in HD and free-to-air pulling in an average 46,900 viewers. It also witnessed success with classic movies ‘Maine Pyar Kiya, ‘Hum Aapke Hain Koun’ and ‘Pardes’.
The channel’s locally recorded show ‘The Place to Eat’ reached its biggest audience to date with an average audience of 36,700 on Sunday night. Its other shows ‘Agent Raghav’ and ‘Darr Sabko Lagta Hai’ performed well.
&TV is now gearing up for its next fiction ‘Meri Awaaz Hi Pehchaan Hai’ starring Deepti Naval, Zarina Wahab, Amrita Rao and Aditi Vasudev. This is a musical journey which revolves around two arch-rivals who are not only the most wonderful and soulful singers, but also happen to be real life sisters!
The story revolves around the lives of Rajaram and Devika Gaekwad�۪s two daughters – Kalyani, a classical musical singer who has an exceptional ability to transform even an ordinary tune into a memorable one & Ketaki, who unlike her elder sister, has a knack for unconventional tunes and is famous for her peppy numbers.
