&TV, India’s newest entertainment channel has officially begun broadcasting in the UK.
After teasing its viewers for several days, &TV has been launched by ZEE Network UK. The channel’s portfolio of shows include Razia Sultan۪, the story of the first woman emperor of the Delhi Sultanate way back in the 13th century; followed by Bhaghyalakshmi۪ at 20:00, a simple story of an ambitious young girl who aspires to chase her dreams and at the same time strike a balance with the family; get ready to be charmed by a feisty little girl Gangaa۪ who is sure to make way into your hearts with her innocence, enthusiasm and the zest to live life to the fullest at 20:30.
Plus, one of the most talked about gameshows India Poochega Sabse Shaana Kaun?۪ hosted by none other than the Badshah of Bollywood Shah Rukh Khan. Next in line at 22:00 is Begusarai۪ a quirky town that has a powerful story to tell of Thakurs, outlaws of the land. A larger than life canvas with characters full of quirks, Begusarai۪ is television۪s biggest blockbuster with a whole lot of drama, refreshing dialect and peek into real, rustic India! Laugh out loud at the follies of two Kanpur couples for whom the grass is greener on the other side as far as their respective spouses are concerned at 22:30 with a sitcom Bhabi Ji Ghar Par Hai۪.
The channel also has two superlative weekend shows Killerr Karaoke Atka Toh Latkah۪ and Tujhse Naaraz Nahi Zindagi۪ at 21:00 and 22:00 respectively.
Mr. Parul Goel, Zee Network Europe Deputy Head said, We are thrilled to launch the contemporary channel &TV in the UK. It has been gaining immense popularity in India and we are confident that it will be a huge success here as well. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are certain that the audience will enjoy seeing this new entertainment channel, which truly defines A Celebration of Life.
Ahead of its official broadcast at 19:00, &TV UK showed highlights of the recent launch event held in London last month. This was attended by Shah Rukh Khan who flew in particularly for the much event and launch of the channel.
&TV is now available on Sky channel 795 and Virgin Media channel 811.