‘Tubelight’ becomes first film to have Facebook filter

After an innovative marketing campaign in New York’s Times Square, the promotions of ‘Tubelight’ are set to take another leap.

If a Facebook cover video was not enough, ‘Tubelight’ has now become the first Bollywood film to have its very own Facebook filter. The filter depicts an animated version of Salman Khan’s signature pair of shoes which are seen wrapped around his neck in the film. The filter can be accessed through any smartphone. Swipe left on your Facebook profile and gain access to your camera. Select the first option on the bottom left corner and choose the filter. Click a picture or shoot a video and share it as your Facebook story.

“Anything that Salman Khan does becomes a trend. Whether it’s those signature pair of shades hung on the back of his shirt in Dabangg or the pair of shoes wrapped around his neck in Tubelight, we are glad to associate with Facebook and give his fans a chance to live the life of Laxman Singh Bisht from Tubelight!”, says Mr. Amar Butala, COO, Salman Khan Films.

“Salman Khan Films has given us the opportunity to enter a new territory in the digital medium. The cover video feature and now the filter, partnering with Facebook has helped us closely connect with Salman Khan fans. We are happy to celebrate another first with Tubelight”, says Mr. Gautam B. Thakker, CEO, EveryMedia Technologies Pvt. Ltd.

‘Tubelight’ releases this Friday, 23rd June.