Traditional television viewing remains the first choice for consumers in the UK, US and other major economies, in a report published by Omdia.
While viewing has declined on linear television, it accounted for 63 per cent of television viewing in the US in 2019 – down from 67 per cent in 2018. The report published by Advanced-Television also noted that 16 per cent viewing was accounted for long-form viewing and 12 per cent for PVR time-shifted television. The report trends were for US, Australia, Netherlands, Spain, Italy, Germany, France and the UK.
It said that viewing of traditional TV fell from four minutes in Italy to 19 minutes in the US. The Netherlands was the only territory not to see a decline – staying static on last year.
“Although traditional linear television viewing is undergoing a broad-based decline, this form of entertainment remains central to most people’s viewing habits,” said Rob Moyser, an analyst covering television media, service providers & platforms at Omdia.
“As a result, linear still accounts for the majority of viewing in all countries tracked. In some countries, linear still strongly dominates viewing, totaling 90 percent in Italy, for example.”
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