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Tony Lit named new MD of Sunrise Radio

Tony Lit
Tony Lit

Tony Lit is the new Managing Director of Sunrise Radio 963/972.

Lit has over 18 years media experience working across radio, TV and events. Based at Sunrise Radio�۪s Southall office he will work closely with his highly motivated team including Chairman Gurdev Jassi, building on Sunrise Radio�۪s recent success, overseeing the fine tuning of the station sound, strategy and revenue growth.

Tony joins from Sony Entertainment TV Asia where he was Vice President Business Head UK & Europe Sony Entertainment Network three Channels. During his time at Sony, Lit was instrumental in the last few years of business success at the network, across sales & channel distribution and expansion of the network of channels distributed via Talk Talk & Virgin in the UK and across many other platforms in Europe. He was also the lead on behalf of VIEWASIA Bundle with Sky, consolidating the premium genre in Asian TV, the SKY ASIA PACK DEAL which is the largest Asian pay TV Deal with a satellite platform in UK history – launched recently.

Lit says, “Leaving Sony was not an easy decision. Working for Neeraj Arora EVP was true inspiration, he is one of the genuine cornerstones of our industry and I feel privileged to have worked for him and with a very talented team both in the UK and Internationally. So why leave? It�۪s no secret that in the media world Radio is my first love and the opportunity to head the UK�۪s biggest Asian commercial radio brand, Sunrise Radio was one I just couldn�۪t turn down. Sunrise Radio was launched in 1989, it was the World�۪s first 24 hour independent commercial Asian Radio station and over its 25 years of broadcasting it has consistently delivered the music and entertainment the Asian community wants to hear, our recent audience figures (RAJAR Q2 2014) are testament to this. I welcome the challenge ahead, and I�۪m very excited to be taking Sunrise Radio 963/972 forward to the next generation of radio broadcasting in terms of radio talent, technology and listening, while ensuring we continue to deliver the music and entertainment our audience love. After all it�۪s our audience who put the ��great�۪ in our slogan ��� Sunrise Radio the greatest Asian Radio Station in the World.”