TMS agency appointed agency for IPL sales

Targeted Marketing Solutions (TMS) has acquired the exclusive rights to sell airtime and sponsorship Asian brands and brands from the Asian sub-continent for the next four years.

Recently, ITV secured a new four-year deal with Nimbus Communications for the UK broadcast rights for Indian Premier League. Under the new agreement, live coverage of IPL matches will be broadcast free-to-air on ITV4 and simulcast live on ITV.com.

The fourth season of the Indian Premier League began earlier this month running over 74 matches to May 28th. ITV4 coverage will be produced by ITV Sport.

Matt Smith presents live coverage of the opening match of season four. Joining Matt Smith throughout the tournament will be a host of big names from the world of cricket, including broadcaster and journalist Simon Hughes, current England Twenty20 captain Paul Collingwood, and former England internationals Alec Stewart, Mark Butcher, Dimitri Mascarenhas and Vikram Solanki.

With India winning the World Cup and a huge following for the game amongst the South Asian audience in UK, it has become imperative to market the appeal of IPL on ITV to that Asian audience. ITV has partnered with TMS (Targeted Marketing Solutions) Ltd to penetrate into this local market.

As Leon Barnett, Group Account Director said, “We are delighted to be working with TMS during the IPL Cricket. TMS has an excellent knowledge of the South Asian advertiser market and we are confident that this association will open up new opportunities during the tournament.”

The IPL has become one of the biggest sporting events in the world, broadcasting to audiences of 145 million last year in India itself and capturing large global audiences across all continents including Australia, U.S.A and across the Middle East.

For advertising and sponsorship details, contact Raman Raikhy at 078729 63133, raman.raikhy@tmstv.co.uk.