Popular Bollywood music label, Tips Music has signed a global deal with Sony Music Publishing (SMP).
The deal will enable SMP to administer and promote Tips Music’s extensive catalogue of Bollywood music globally, expanding the reach and audience of the Indian music label. The agreement covers administration, synchronization, and catalogue promotion of Tips Music’s 3,500 music titles.
The partnership is expected to boost the publishing and royalty earnings of the Bollywood music label while enabling its artists to attain a more extensive global audience. The deal is also anticipated to take Indian music to international shores. The shares of Tips Music rose nearly 10 percent after the company made the announcement.
President, International of Sony Music Publishing Guy Henderson said, “It gives me great pleasure to welcome Kumar and his team at Tips to the Sony Music Publishing family. Tips have established an amazing collection of songs over their more than thirty years in this business and continue to be a major force in the Indian music industry”.
The collaboration is an excellent opportunity for Tips Music to expand its reach and for SMP to promote Bollywood music internationally.