Tips Music partners with TikTok to expand global reach of Indian music
Tips Music, one of India’s leading music labels with a vast catalogue of over 31,000 songs, has announced a strategic partnership with TikTok to promote its music library on the popular video platform.
Through the partnership, TikTok users across multiple regions will gain seamless access to Tips Music’s extensive library, which includes Bollywood classics and regional language hits. The agreement aims to meet the growing global demand for Indian music while fostering cultural connection and creative expression.
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Kumar Taurani, Managing Director of Tips Music Ltd, stated, “We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of Tips Music. The TikTok platform has a massive audience base and this deal improvises the discovery of our music. I would like to thank TikTok and our CEO, Hari Nair for weaving this direct deal.”
